Since you started testing special accounts for creators in 2018 , Instagram has released several updates aimed at further improving the experience of those who have opted for this type of profile on the platform.
In this text, we detail each of these characteristics, show the differences in relation to business profiles, and answer the question that is still pending on the social network: is it worth switching to a business account. On Instagram ?
What are creator accounts?
It has been a while since Instagram users have become accustomed to knowing only two possible account modalities within the social network: personal profile and the business profile . With the advent of , the platform once and for all embraces the work of the people who serve their own web-generated content.
That being said, it's very clear who the Instagram Creator is intended for: influencers, public people, artists, and content producers.
How to switch to a creator account?
Today, any Instagram profile can become a creator account. As it works in trading mode, the action is fully reversible and you can revert to a trading or personal account at any time.
1. Access the Settings of your profile;
2. Go to the Account
tab 3. Scroll down and choose the Switch to content creator
account option .
4. Choose a category for your profile and click Forward ;
5. Configure the profile view options and click Finish .
Instagram creator vs. Instagram business
If this text was written a few months ago, it is very likely that this topic is even longer than it already is. This is because as soon as the creator profile was released, this type of account had several other unique features that business accounts had already built in.
This is the example of branded content approvals. By activating the option, the user defines that, before any brand publishes a content in which it is marked, that content must be previously approved by it.
Within the function, you can still enter a list of Approved Accounts , that is, brands that are already partners of the user or that he or she trusts enough to understand that pre-approval is unnecessary. This feature first came to Instagram Creator, but is now available for business accounts as well.
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Category information
This is the first visible change when we convert our account into a profile. . Creator accounts can choose to hide the profile category information. You will still need to include your profile within a category, but it can be hidden from anyone who visits it.
This is a great option for those who do not fit into any category that Instagram offers in the suggestion list and who struggle to find a closer one within Instagram Business, which does not allow this information to be hidden.
Direct messages
The most drastic changes in Instagram Creator happened in the Direct Messages part. The first one has to do with categorization. When you are an influencer or a celebrity, the volume of DMs received daily can be a big problem.
With this in mind, the platform has created an environment in which it is possible to better divide and filter these messages, helping the creator to have more control over who will contact them. In the inbox, messages can be divided into two categories:
Main: All messages initially appear here, but this category is designed to get you to the best DMs here, that is, the most important conversations you receive.
General : This is the list to which you should send the less important “general” conversations. Conversations moved here have notifications turned off, but you can reverse the action and turn them back on at any time.
What are the downsides of Instagram Creator?
As I mentioned in the previous topic, a lot of changes have been made to creator accounts since their launch. This also means that many of the features that were missing in this mode have already been fixed (such as Quick Replies, which were not included with Instagram Creator).
Currently, the only real disadvantage of Instagram Creator is that it cannot connect to Instagram partner applications that use the social media API (interface that allows system integration) to offer other services such as Hootsuite or After , for example.
This can be a major inconvenience for those who have been using these tools on a daily basis for a long time, but there is no denying that the counterpart to this is a number of cool features available on Instagram Creator and by itself Creators Studio .
Should I switch to a creator account?
There are several ways to answer this question and they will all depend on many variants. But even if we don't fully understand its context, here are some suggestions to take as a starting point:
Choose a creator profile if you:
Receive a large volume of DM per day;
Are you an influencer, a public person or do you sell the content you create on Instagram?
He likes to organize the messages he receives, regardless of the type of business he runs or the volume of DMs;
It works with something not specified by the categories available on Instagram. The creator account can be a great option so you don't have to assume a profile term that doesn't have much to do with what you actually do.
Choose a business profile if you:
You have a physical or online store, a restaurant, a business or if you sell a cloud service over the Internet;
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