How to gain followers of Instagram without without any stress

 At first glance it may seem very difficult to get engaged leads on Instagram organically. It scares the millions of followers that some profiles have, but it is not impossible to reach that level of reach. That is why from Postgran, we bring you 10 tips on how to get engaged followers and earn leads organically without any stress!


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1. Create an attractive profile

The first impression is what remains. online or offline. Remember, a bad first impression can be disastrous, closing doors and limiting a good opportunity. For this reason, it is essential that your profile is attractive and appropriate for your brand or product. Your profile is the first thing someone sees when they visit your page, and it is just as important as the appearance of your site. Instagram is no longer just a social network, today it is seen as one of the main search engines and serves as an indicator of quality, because consumers want to know as much information about a company, brand or product as possible before consuming it.

2. Develop a unique style

Instagram is a platform driven by visual content, this explains the 800 million active users by the end of 2017. We know how difficult it is to stand out amid so many. Therefore, to establish yourself on the platform, you must adopt an identity that reflects your brand. For example, a fixed color palette: pastel tones bring a feeling of calm and lightness, vibrant and contrasting tones demonstrate a more energetic presence, while dark and mysterious shades evoke a more serious and forceful air. These elements help shape your unique style.

People are attracted to profiles that have their own personality and characteristics that make them different from others. And a color palette is just one of those elements. You can play with filters on images, sets, subtitles, gifs, memes, videos, absolutely everything can (and should) be adapted to your visual identity, always thinking about who will consume what is displayed. Repair store profile Unpleasant gal, she is irreverent and mixes images and videos of movies with famous personalities, giving her an idea of ​​relaxation that totally "matches" with the idea that the brand wants to convey.

3. Plan your feed

Take a look at what we talked about before: it's no wonder there are several apps that organize the Instagram feed. It is the key component that attracts people to your profile. Ok the feed It does not have to be harmonized in millimeters, after all there is no use showing beautiful photos without communicating with the content. A profile with original, well-crafted and relevant photos is accurate. Ideally, always think about who that content will be redirected to and if you would like to see it. It is also interesting to be attentive #tendtopics . An verbatim, are the most "hot" issues of the moment. With them you can bring ideas about what to create content and get even closer to his person.

4. Customize the subtitles

This is where we come to a point that causes a lot of doubt: should I write a short title? Does a great title tire the reader? Where do I put the hashtags? What I write Calm down We help you! The Instagram algorithm displays posts in a user's feed based on their ability to be interested in their content. This means that a photo or video with a lot of comments and likes is more likely to appear to your followers. That is why your caption should be attractive and easy to read. No matter how big or small, you need to deliver value. Keep the reader's attention on the first few words. The initial words are the most important for a subtitle in any social network.

5. Frequency of publication

The most discussed agenda among social networks. What is the ideal posting frequency? Once a day? Ten times a day? Once a week? Ok, let's solve this puzzle now!

The big secret is that there is no secret! That's right, As with captions and hashtags, it's important to test and test and analyze the metrics (always and always) as they dictate what should or should not be done, whether that post delivered the expected engagement, whether that content delivered enough value to achieve a number Audience. You will only be able to measure the result of your strategy by testing various segments and observing their results to find the one that best suits your audience. You must discover for yourself what is best for your profile. It is not magic, it is marketing.

6. Competition

It is interesting to observe the profiles of the competition and the strategies they use to attract followers. You won't copy them (don't do that!), But it's great for you to learn how they deal with the public. Review the posts with the highest number of likes and comments See how they deliver content - do they use more videos or photos? What scenarios? What are people? Is there different content for each of them or is there a single topic? Do I use hashtags? Emojis? What is the subtitle pattern?All of this can be answered in just a few minutes, and these answers can hone your Instagram digital marketing strategy. I think you are wondering if it is ethical to do this type of "espionage", but rest assured that this is something quite recurring in our digital universe. And yes, there is nothing ethical about it.

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