In March of this year, Instagram rolled out the Instagram shopping feature to most of its advertisers, further increasing the possibility for brands to use app tools to sell their products.
With this functionality, companies can enable links to products and services within their own publication, further reducing barriers between the user and closing deals.
Now people can go from inspiration to information and buy
with just a few taps. - Instagram team for companies
We already show you here how you can enable the store options within the application. Now let's give you an idea of how to best use the sales strategy.
What's new?
Buy in Stories
Of the 400 million users who use Stories every day, a third are business users. With the launch of shopping through Stories, people discover products more easily, as labels have been launched that act as product stickers, providing information immediately and greatly reducing the consumer's shopping journey.
Explore the purchase
If you are a user eager for new content, you should have used the Explore tab a lot. Inside, you can see new trends based on your interests and inspirations. In other words, a perfect place to market products.
With the Explore tab, brands end up leveraging the business objective to create an even more relevant experience.
What are the advantages?
It was already common for marketers to Buy Instagram Stories Views to advertise their products. But from now on, companies are no longer limited to the need to "crawl" to make the purchase.
By viewing one of your stories, your follower can click on the product tag to learn more about the product and finally make the purchase. A process very similar to what already happens within the feed, do you understand?
Labeling products through stickers makes the process of selling your products even more organic and allows you to show detail by detail, adding more subtlety to the selling process.
To enable the tagging features, you must:
Have an Instagram Business account;
Be in one of 46 countries where the option has been approved;
Have the latest version of the application;
Have a store that complies with the Product Terms of Sale and within the parameters of Instagram.
Go through the process to approve your account and generate a catalog on Facebook. We show you the whole process. here.
After going through this whole Instagram Business authorization process, choose the media you want to promote your product and click on the Stories Tag tab. If Instagram has approved your request, the "Product" tag will be available in the options that already exist.
Selecting the option will take you to the product catalog of your store. Simply select the desired option and publish your product.
Along with the product labels comes the news of a custom tab to shop within Explore, where you can find products based on your interests.
With this new channel within Explore, Instagram offers a view based on the brands you consume and the things you search for within the application.
The Explore in Brazil tab already has a Purchasing segment, but it is still in the testing phase.
Learn from brands
Storytelling
Product tagging also made it easy to tell stories, associate them with brand speech, and close the sale in a single post.
Specializing in underwear and pajamas, Me Undies store takes full advantage of the feature with a bit of humor, inclusion, and always a story to tell.
Several products
If you
have a diverse number of products scattered in a photo, mark them in a
post. The Soy Marina store took a comprehensive look and directed users to
the accessories catalog.
Minimalism works too
The feature also works for minimalist photos. We can see two different cases: two very simple photos, which organize the products in different ways.
In the case of the Maria Tangerina store, the photos always focus on their products from a simpler perspective, with fewer photos produced.
Size leverages its editorial catalogs for use in the store.
conclusion
Today, it is not enough to keep up with trends, you must be part of them.
Those who go to Instagram for inspiration, for example, in the very near future, can come out fully assembled through in-app purchases.
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