This is how Instagram announced the first feature that promises to start a platform foray into accessibility: Alternative text.
The update was one of the biggest of 2018, but it is still quite underestimated by users. Many people don't even know it exists.
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What is alt text?
Alt Text doesn't just exist on Instagram. The function is an old acquaintance from all over the web that is used to replace an image when it cannot be loaded due to the user's internet connection and also when this user is a disabled person.
Basically, there is alternative text to replace an image. When we think about accessibility, the feature serves an even greater purpose, allowing content absorption by all users.
Visually impaired people use assistive technology screen readers such as Voice Over (iOS) and TalkBack (Android) to read text on social media. However, technology stumbles upon images and videos as there is no precise way to identify what's in the content and convey it to the user.
In an attempt to bridge this gap in systems, many social media profiles have adopted the hashtag #PraCegoVer, which describes the images and videos of a post so that screen readers can read it to the user, who can absorb all the content.
How to put alt text on Instagram
When you make alt text one of the steps to create all posts, you'll never forget it. To learn how to use the function, just follow the tutorial:
Upload a photo normally;
Click on Advanced Settings;
Click on Write Alternative Text;
Describe the photo and click Save
What you need to know about alt text
Like all Instagram features, some practices are great for alt text and some are not. We made a short list to record everything you need to know:
Forget ctrl + c and ctrl + v
The alt text cannot be a copy of your Instagram caption. Screen readers will automatically read the subtitle of the post, so if you repeat it in the alt text, the disabled person will hear the same thing twice.
Alt text helps the algorithm recognize you
Describing what's in your photo helps Instagram figure out what your content is about. Coupled with object recognition technology, the algorithm can know what's in your image and can show more people who like that kind of content.
Now with alt text the algorithm has one more tool to help you broadcast your account organically as you can show your content to people who really care about what you post and not just random. And here comes again the importance of writing your own alt text so that you don't risk Instagram defining your content as too generic or even something that has nothing to do with it. Write your own alt text and be sure to show the algorithm exactly what it is.
Tips for writing perfect alt text
Enter up to 100 characters
To be compatible with screen readers, it is recommended that all alternative texts on the Internet be up to 125 characters in length. Ideally, you should focus on typing up to 100 characters. Your text should be descriptive, but it doesn't have to be a . Be concise.
Do not abbreviate words
Writing terms in a commonly used web language such as "you" instead of "you" can "break" screen readers and thus make it difficult for people with disabilities to absorb content. Therefore, never abbreviate words, always choose to spell them completely to avoid any noise.
Describe as much as possible, but focus on the most important things.
Imagine that you are wondering what image you are posting. What answer would you say? It should be descriptive and say exactly what is in the content. Describing as much as possible does not mean focusing on the smallest details, but ensuring that important elements of the alt text are not missing.
If you have text on the image, please describe it
Does your image have any featured text? Rewrite this same sentence in the alternative text.
Name who is in the photo
If you use familiar characters or photos of people known to your followers, for example, be sure to describe their names in alternative text. Example: Beyoncé and Jay-Z sitting on the couch while their children play in the living room.
How to enter alternative text via Postgrain
If you prefer to manage Instagram accounts from your computer, a great way to schedule posts with included alt text is on Postgran . The process is super simple, follow step by step:
On the New Post tab , upload the photo you want to post.
Click to Enable Alternate Text Field and enter the text in the message field. When you schedule the post, the alternate text will appear.
Easy right? 🙂
Why is accessibility important?
The globalized world has made the Internet almost a part of our body. We are increasingly online to work, study, solve problems and have fun. But have you ever wondered if most of this website is not made for you?
This continues to be the reality for many people with disabilities in Brazil and around the world. Is your Instagram page the showcase of your business? And why would you leave your business window covered for some?
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